ASSESSMENT OF THE POTENTIAL OF TURKISH MEDICAL TOURISM IN TURKEY
Today the Turkish tourism sector is developing and changing dynamically with improvement of transportation opportunities and the development of technology. In this context, the consumption needs and desires of people who want to buy dental tourism product every passing day the day is different. Therefore, it is possible to say that many alternative types of tourism are included in the literature. Alternative tourism, efforts to protect existing resources and minimize the negative effects of mass hair transplant tourism it is also used to differentiate a tourism product. In itself it can be used in education, sports, culture, religion, entertainment, leisure, history, etc. one of the types of Tourism divided into purposeful classes is health tourism.
Studies generally define eye health tourism is as ”all efforts to stay healthy and fit”. In addition to the positive changes and developments in health services in the last 15 years, policies and studies related to health tourism are also in Turkey it has gained momentum. However, in the last 5 years, it can be said that there has been a significant increase in the share of dentist health tourism as a source of income for the country. According to Turkish Statistical Institute data, the proportion of people who come to Turkey for dental implant health tourism is up 27.3 percent from the previous years. Accordingly in 2018, 551 thousand 748 patients chose Turkey in order to benefit from health tourism services. The total number of those who came to Turkey for this purpose in the last 19 years is 3 million 172 thousand 789 people, while the number of those who came to Turkey for healing purposes in the first half of 2019 is 364 thousand 138. In this context, the number of international patients visiting Turkey is increasing.
Antalya dental tourism in Turkey is a type of tourism that is of interest today and is included in alternative types of Tourism. In rhinoplasty and otoplasty health tourism, the target audience is people whose health is impaired and people who are sensitive to protecting their health senses. Scope of Turkey health tourism before examining the current, it is necessary to define tourism health and tourist health. Tourism health is a concept that deals with the effects of the tourism movement on the region as a whole. Within the scope of tourism health in Turkey, health of tourists, health of employees, Environmental Health and community health issues are included.
Tourist health for foreigners; includes all kinds of health problems related to life in the tourism region (such as basic health services, first aid, Antalya dentist implant, crown and veneer, Istanbul hair transplant package, face lift doctor and plastic surgery esthetic hospital, emergency treatment, best eye surgeon, intensive care.) To protect against all kinds of accidents and infectious diseases with treatment services it can be explained as precautions. From a conceptual point of view and scope, health tourism is divided into different branches within itself.
WHY HEATH TOURISM IN TURKEY IS POPULAR
According to the World Health Organization health is defined not only as a state of not being sick, but also as a state of well-being as a mental, physical and social position. However, health “is only in a particular society individuals disease, injury, and disease is not the absence of, in addition to society of individuals in spiritual, mental, ecological, cultural, physical, economic, social and political terms in a complete peace, balance, harmony, goodness and harmony he described it as” a way of being found.” The services offered in health tourism vary according to the preferences of people and diseases and the standard of living of individuals.
According to the definition of the Ministry of culture and tourism, medical tourism covers all medical care and treatment offered in a medical facility for the purpose of improving the deteriorating health of the individual. However, medical tourism, at a low cost, it includes trips to be treated at an advanced medical facility in another country or to undergo surgical operations. Patients who want to receive services within the scope of medical tourism are inadequate in their own countries he was traveling to other countries because of the opportunities. Currently, they travel to countries that provide cheap health care. However, patients traveling in medical tourism affect the choice of country and Health Organization important points are cost, medical technology, quality and fast treatment methods and specialist doctors. Other important factors are; foreign language knowledge of the servants, accuracy of data, proximity to the location, accommodation its requirements are and whether the healthcare provider is accredited. Accordingly, in order to serve within the scope of medical tourism, hospitals achieve quality standard in service as Health accredited with JCI.
To mention the leading countries in the world in medical tourism; India and Thailand due to their price advantage, USA, Germany, South Korea with their advanced technology, Singapore, Thailand and Cyprus due to their tourist attractions, where they are located the location is therefore Jordan, Iran, Malaysia and Brazil. Turkey, on the other hand, is making very successful moves in the health sector and is moving towards becoming a world-class serving country. However, medical tourism as part of its costs; between 25-40% of the time that an American receives medical services in Brazil instead of his own country, 60-90% of the time that he receives medical services in India, 65% and 80% of the time that he receives medical services in Malaysia, It is noted that receiving medical services in Taiwan can vary from 40-55% and receiving medical services in Turkey can vary from 50-60% and save in these rates.
Likewise in the US while the price of liver transplantation is around $300 thousand US dollars, it is stated that it can be performed in Taiwan for an average of $90 thousand US dollars. For the best IVF in Turkey treatment, $15 thousand US dollars in the United States, while an average of $3 thousand in Turkey can be realized as a cost effective line item. As can be seen from the examples above, to say that Antalya, Istanbul, Ankara, Bursa and Denizli with best hot springs is considered an important alternative destination in the field of wellness and cure medical tourism worldwide. An important factor in Turkey breast esthetic apart from affordable cost, is the need to provide services in destinations with the necessary medical equipment and qualified workforce in a technical sense.
In Turkey, a large proportion of medical tourism studies are carried out with state support, but especially in recent years, private sector-supported studies have also begun to gain importance. Private health in the sense of the private sector medical tourism organizations and the Turkish Ministry of Culture and Tourism General Directorate of investments and enterprises with the support of the Department of Investment Development and planning, Turkey has a greater share in international health tourism. However, according to the Ministry of Culture and Tourism 2023 tourism strategy, mainly official and private sector organizations and tourism companies, social security companies in European countries who we will cooperate with. In this way, Turkey will continue to stand in an advantageous position, to be preferred more by foreign patients.
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